Getting the same customer back
Every business has a list of people who paid it once and were never asked again. They know you, they already said yes, and nobody else is bidding for them.
Who this is for
For a business sitting on years of past customers and doing nothing with them.
Cheapest revenue in the business
What it looks like now
Three things that keep happening
- Work that should repeat only repeats when the customer remembers.
- Nobody has spoken to last year's customers since last year.
- Reviews get asked for a week late, when the feeling has worn off.
What gets built
Customers coming back
Four people who already paid you once, asked, without anyone remembering to.
Customers
Your company
Customers
412
On their own login
Due this month
14
9 asked, 4 booked
This month, by the system
Auto9 asked back
On the schedule their equipment needs, 4 booked
Customers who are due, asked
Before they go looking for somebody else.
Work that repeats, on a schedule
Instead of on one person's memory.
Reviews at the right moment
Asked when the customer is happiest, which is the day it was finished.
A list you own
Your past customers, in your hands, not rented from a platform.
Plans and memberships
Where they fit, so a customer stays on the books all year.
Stops when they answer
Nobody gets nagged, and nobody gets asked twice.
What changes
How the week is different
- Last year's customers hear from you without you writing anything.
- Repeat work gets booked before it is late.
- Reviews arrive steadily instead of in bursts when somebody remembers.
Asked most often
What people ask about customers coming back
- I do not have a list. Can you make one?
- Usually. It is normally sitting in invoices, an old spreadsheet or the accounting software, and getting it out is part of the job.
- Will this annoy people?
- Not if it is occasional, relevant and easy to stop. All three are settings, and we default them to polite.
- Is this email or text?
- Whichever they answer. For most trades it is text, and for most offices it is email.
Twenty minutes, and you know what we would build
Twenty minutes on the phone. Bring a rough count of the people who paid you once and never came back.